Copia is an e-commerce and delivery service that leverages technology and a network of shopkeepers to deliver non-perishable consumer goods to low income people

Copia

Copia is an e-commerce and delivery service that leverages technology and a network of shopkeepers to deliver non-perishable consumer goods to low income people

 

Sector: Retail / e-commerce

In portfolio since: 2015

Location: Kenya

Customers visit their local shop, browse through the Copia products and place orders with the shopkeeper using the Copia app. The shopkeeper uses a mobile payment system to pay Copia for the ordered products. Copia delivers the goods to the shopkeeper within 48 hours for peri-urban locations and within 1 week for rural locations. Once the customer receives the order, the shopkeeper receives a commission from Copia.Twiga’s efficient logistics and operations as well as its use of cold storage improves food security, increases product quality and lowers prices. Also, the direct delivery saves time, hassle and costs as retailers are relieved of 5am trips to the wholesale market to source the day’s produce.

Develop last mile distribution company capabilities

75% of Africa’s 489 million mass-market consumers live in rural areas. Due to poor quality road infrastructure, the distribution of consumer products to this population is highly inefficient; resulting in reduced choice and higher prices. Copia’s business model enables it to serve this population in a commercially viable way and in doing so, brings greater efficiency to one of the greatest challenges faced by organisations attempting to access this market. At scale a Copia Hub will serve over 3 million people offering them a large selection of quality products at a fair price.

Empower small business owners 

In the traditional development of retail the small shopkeeper is forced out of the market by the consolidation of retail or supermarket chains. Copia provides its Shopkeepers the tools to compete by offering the same product range without an inventory or shelf space requirement. Copia also enables small business owners to materially increase their income by increasing footfall at their primary business and via Copia commissions.

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Customers with access to retail platform

THE NETHERLANDS

De Nijensteen
IJsseldijk 1
8194 LA Veessen

 

KENYA

1st Floor, ABC Place
Entrance next to Restaurant Seven
Waiyaki Way, Westlands, Nairobi

 

TANZANIA

1st Floor, Kilwa House
369 Toure Drive, Oysterbay
Dar es Salaam